Creating and Managing a CRM Platform for your Organisation
Auteur : Boulton Richard
More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource ? data ? can benefit or hinder its ability to achieve its objectives.
Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation?s customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities, regardless of the industry sector or size of the organisation.
A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.
1. Introduction 2. Target Audience of Book 3. Outcomes of this Book 4. Overview of CRM Platforms and Data Management Processes and Data Knowledge 5. Implementing a CRM Platform 6. Data Issues & CRM Database Administration Tasks
Richard Boulton has undertaken CRM platform data projects and has administered CRM platforms in a variety of industry sectors including not-for-profit, financial services and government.
Date de parution : 03-2019
15.6x23.4 cm
Date de parution : 03-2019
15.6x23.4 cm
Thèmes de Creating and Managing a CRM Platform for your Organisation :
- Initiation à l'économie, théories et études économiques
- Économies et politiques économiques mondiales : relations économiques internationales / douanes, exportation
- Organisation commerciale : commerce, vente, distribution
- direction / stratégie d'entreprise
- marketing
- qualité / gestion de production - maintenance
- e-business / commerce électronique
Mots-clés :
Data Team Members; database; Business Processes; CRM; CRM Database; database marketing; Business Case; data management; Data Avalanche; data; Data Sets; CRM Team; marketing; CRM Data; database management; Data Team; crm administration; CRM Project; crm platform; Database Platforms; CRM System; Project Management Process; Data Legislation; Data Lifecycle; Pci Security Standard Council; Data Quality Metrics; Data Audit; Swot Analysis; Data Migration; Data Management Principles; Data Breach; Data Cleaning; Data Plan; Case Study Scenario