How to Win at CRM Strategy, Implementation, Management
Auteur : Kinnett Seth
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.
There’s Something about CRM. Salesperson Resistance. Culture of Success. Understanding CRM Adoption. Business-IT Alignment. Positioning the Technology Division. Developing a CRM Governance Model. Partners, Vendors, and Hosted Solutions. The Business Analysis Function. The Customization Debate. Integration. Keeping the Mind in Mind. Understanding User Involvement. User Education. Big Data, Stewardship, and Analytics. Support. Understanding Extended and Post-Adoptive Use. Ongoing and Future Initiatives. Making CRM Successful.
Seth Kinnett
Date de parution : 09-2020
15.6x23.4 cm
Date de parution : 07-2017
15.6x23.4 cm
Thèmes de How to Win at CRM :
Mots-clés :
CRM System; Achieve CRM Success; CRM; CRM Implementation; customer relationship management; CRM Success; Seth J; Kinnett; CRM Failure; CRM Functionality; CRM Initiative; CRM Space; CRM Adoption; CRM Literature; CRM Effort; Rightpoint Consulting; Business Processes; CRM Expert; CRM Technology; Business Analysis Function; CRM Practitioner; CRM Strategy; Technology Division; Operational CRM; Knowledge Acquisition; CRM Application; Enterprise Systems; Sales Force Automation; Job Functions