Advances in Advertising Research X, 1st ed. 2019 Multiple Touchpoints in Brand Communication European Advertising Academy Series
Coordonnateurs : Bigne Enrique, Rosengren Sara
Digital Communications and Multiple Touchpoints.- Creativity in Advertising.- Consumer Responses to Multiple Communications.
Enrique Bigne is Professor of Marketing at the University of Valencia, Spain.
Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden.
Publication in the field of economic sciences
Collection of essays on advertising, communication, marketing and media management
Essays on advertising effectiveness
Date de parution : 10-2019
Ouvrage de 240 p.
14.8x21 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 126,59 €
Ajouter au panierMots-clés :
Advertising; Online Communication; Social Media; Brand; Touchpoints