Advances in Advertising Research (Vol. XI), 1st ed. 2021 Designing and Communicating Experience European Advertising Academy Series
Coordonnateurs : Waiguny Martin K.J., Rosengren Sara
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This book provides insights into advertising research
Compilation of the 18th International Conference in Advertising in Krems in June 2019
State-of the-art research on advances in advertising
Date de parution : 09-2022
Ouvrage de 355 p.
14.8x21 cm
Date de parution : 09-2021
Ouvrage de 355 p.
14.8x21 cm
Thème d’Advances in Advertising Research (Vol. XI) :
Mots-clés :
Advertising; Communication; Branding; Digital Marketing; Marketing; Media; Designing Experience; VR; Social Media Marketing; CSR