The Marketing Manual
Auteur : Baker Michael
Date de parution : 07-2017
18.9x24.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 195,63 €
Ajouter au panierThème de The Marketing Manual :
Mots-clés :
strategic; plan; critical; success; factor; mix; orientation; operational; get; there; International Business Realities; Shell’s Directional Policy Matrix; Good Good Average Poor; Vice Versa; Competition Intensity; Marketing Case; DPM; Directional Policy Matrix; Critical Path Method; Repurchase Cycles; CSF; Boston Box; Product Life Cycle Curve; PLC Concept; Nation’s Business Community; World’s Largest Trading Nation; CIM; Marketing Mix; Operational Marketing Plan; Marketing Plan; Low Cost; Pest; Marketing Orientated; High Cost; SMP Process