Strategic Marketing Management (3rd Ed.) Planning, implementation and control
Auteurs : Wilson Richard M.S., Gilligan Colin
Date de parution : 07-2017
21x28 cm
Date de parution : 03-2005
Ouvrage de 864 p.
21x28 cm
Thème de Strategic Marketing Management :
Mots-clés :
mix; planning; cost; volume; profit; analysis; audit; plan; critical; Om Er; success; UK Manufacture Industry; BCG Growth Share Matrix; Strategic Marketing; Cost Volume Profit Analysis; Marketing Planner; Strategic Marketing Management; Marketing Performance; Marketing Planning; Marketing Audit; Marketing Structures; Directional Policy Matrix; Vice Versa; Swiss Watch Industry; UK Market; Gross Profit; Marketing Strategist; Portfolio Analysis; Marketing Mix; Marketing Operation; Functional Costs; Business Process; Industry Attractiveness; Time Based Competition; Strategic Marketing Planning