Customer relationship management : getting it right !
Auteur : KINCAID Judith W.
A practical blueprint to creating a successful CRM program.
- Speaks to both the managerial and technical aspects of CRM and how these components need to interact to be successful.
- Real case studies, process examples and templates to make it easy to get started and then repeat the small steps.
- Written by the former Director of CRM for HP, now in business for herself.
Judy Kincaid has been President of JK Associates LLC, a consulting firm specializing in CRM and CRM strategy, since December 2000. Prior to this she was Director, Customer Relationship Management Services at Hewlett-Packard Co., a job she held from 1978 through 2000. Judy has extensive experience in Customer Relationship management, database marketing, database integration, data quality management and customer privacy with particular focus on identifying and implementing the necessary ingredients for a robust marketing database. Judy received a BA in Psychology and an MS in Industrial Engineering from Stanford University.
Date de parution : 12-2002
Ouvrage de 480 p.
18x23 cm