Introduction to e-Business Management and strategy
Auteur : Combe Colin
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.
This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Date de parution : 08-2016
18.9x24.6 cm
Date de parution : 05-2006
Ouvrage de 320 p.
19x25 cm
Thèmes d’Introduction to e-Business :
Mots-clés :
environment; supply; chain; customer; relationship; management; competitive; advantage; interactive; television; UK Internet User; Rosetta Net; Business Processes; Information Infrastructure; E-marketing Plan; UK Customer; Buyer Aggregators; E-business Environment; CRM System; E-business Strategy; Internet Economy; Price Comparison Sites; Mobile Wireless; E-business Models; E-business Markets; Integrated Generic Strategy; Interactive Television; Mobile Wireless Technology; Cost Leadership; SMS Advertising; Ceo Position; Sigma DMAIC; Secure Electronic Transactions; Mobile Wireless Internet; UK Retailing