Strategies for e-Business (4th Ed., 4th ed. 2020) Concepts and Cases on Value Creation and Digital Business Transformation Classroom Companion: Business Series
Date de parution : 06-2021
Ouvrage de 795 p.
15.5x23.5 cm
Date de parution : 06-2020
Ouvrage de 795 p.
15.5x23.5 cm
Mots-clés :
Electronic commerce strategy; Case studies in e-business; Mobile e-commerce; E-business and e-commerce textbook; Evolution of e-business; e-business strategy formulation; Market segmentation; Core competencies; Differerentiation strategies in e-business; E-Business models; Strategic gameboard framework; Digital business transformation