The Hospitality and Tourism Industry in ASEAN and East Asian Destinations New Growth, Trends, and Developments Advances in Hospitality and Tourism Series

This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia.

The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as:

• Online marketing strategies
• Sustainable hospitality development
• Diversification efforts of the tourism industry
• Innovations in independent hotels
• Wildlife tourism in urban destinations
• The Vietnamese national park system
• Consumers? positive and negative images of certain destinations
• Much more

While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.

1. Tourism and Hospitality in Southeast Asia: Capturing Customers Online 2. What Are the Opportunities and Challenges to Hong Kong in the Development of the Greater Bay Area? 3. Stakeholder Engagement in Making Macau a Sustainable Tourism Destination 4. Diversification of Macao’s Tourism Development: A Review 5. The Bed and Breakfast Industry in Taiwan 6. Desitnation Images of Thailand: Current and Future Development 7. Innovation Exertions in the Thai Hotel Industry 8. The Development of the Vietnamese Park System: Management Model and Carrying Capacity 9. Sustainable Tourism and Community Development in Malaysia 10. Development and Innovations of the Hotel and Air Transport Industry in Singapore 11. Wildlife Tourism in Urban Destinations: Singapore’s Urban Otters and “Biodivercity” Story 12. Philippine Tourism Vis-À-Vis Asean: A Review of Key Issues 13. A Portrait of Indonesia Tourism: Present and Future 14. Hotel Managers’ Views about Trade Unions: A Tale of Continuity and Change in Nepal

Jinlin Zhao, PhD, is a Professor, Director of Graduate Program and Director of Asia and Pacific Development, Chaplin School of Hospitality and Tourism Management, Florida International University, Miami, Florida, USA.

Lianping (Eve) Ren, D.HTM, is an Assistant Professor and the Academic Coordinator for the Tourism Retail and Marketing Management Program (which also oversees business management subjects) at the Macao Institute for Tourism Studies.

Xiangping Li, PhD, is an Assistant Professor at the Macao Institute for Tourism Studies.