Strategy and Geopolitics Understanding Global Complexity in a Turbulent World
Langue : Anglais
Auteur : Rosenberg Mike
Large western companies are accelerating their expansion into emerging
economies, while relying on oversimplified frameworks to make decisions
and complex matrix organizations to make things happen.
When critical events do happen (such as terrorist attacks or civil wars), senior executives and the companies they lead are often taken by surprise. As the world shifts to a less stable geopolitical structure, only firms that can acquire a better capability to foresee and prepare for change will prevail over the long term.Strategy and Geopolitics provides a strategic framework that can help senior business executives address the challenges of globalization in this evolving geopolitical landscape.
This book underlines the need to go beyond a simplistic understanding of different countries and territories: it discusses the geopolitical issues that can be the cause of success or failure in different markets; and it explores strategies for dealing with global and local complexity, as well as introducing innovative ideas on recruitment and organization.
When critical events do happen (such as terrorist attacks or civil wars), senior executives and the companies they lead are often taken by surprise. As the world shifts to a less stable geopolitical structure, only firms that can acquire a better capability to foresee and prepare for change will prevail over the long term.Strategy and Geopolitics provides a strategic framework that can help senior business executives address the challenges of globalization in this evolving geopolitical landscape.
This book underlines the need to go beyond a simplistic understanding of different countries and territories: it discusses the geopolitical issues that can be the cause of success or failure in different markets; and it explores strategies for dealing with global and local complexity, as well as introducing innovative ideas on recruitment and organization.
Mike Rosenberg -
IESE Business School, Barcelona, Spain
Date de parution : 07-2017
Ouvrage de 320 p.
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 51,47 €
Ajouter au panierThèmes de Strategy and Geopolitics :
Mots-clés :
Strategy - International Business - International Market Entry
© 2024 LAVOISIER S.A.S.