Strategic Communication and AI Public Relations with Intelligent User Interfaces Global PR Insights Series
Auteurs : Moore Simon, Hübscher Roland
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
IUIs are where users and technology meet ? via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling.
This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.
1. Intelligent user interfaces (IUIs): The next generation of digital communication 2. Immersive communication: Virtual and augmented realities 3. Artificial intelligence, emotions,and trust: Feeling is believing 4. Walk like us? Listening and learning interfaces 5. From talking to persuasion: Obstacles and opportunities 6. PR and the interface ‘face’: Harnessing hyper-personalised persuasion
Simon Moore is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA.
Roland Hübscher is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA.
Date de parution : 09-2023
13.8x21.6 cm
Date de parution : 09-2021
13.8x21.6 cm
Thèmes de Strategic Communication and AI :
Mots-clés :
Brain Computer Interfaces; management; IUIs; organizations; Haptic Interfaces; business; Vice Versa; Persuasion; Uncanny Valley; learning interfaces; MIT Medium Lab; virtual realities; PR Practitioner; augmented realities; Eye Tracking; Immersive communication; Facebook’s Ceo; digital communication; Robo Advisors; Interface Personality; Xerox PARC; DPA; Microsoft Cortana; PR’s Influence; CUIs; Human Brain Project; Human Automation Interaction; PR's Future; PR’s Goal; Emotional Interfaces; Superb; Virtual Touch; Persuasion Dynamics; Moving Pictures