Strategic Communication for Startups and Entrepreneurs in China Global PR Insights Series
Auteurs : Men Linjuan Rita, Ji Yi Grace, Chen Zifei Fay
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.
Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
1 Why Startup Strategic Communication? 2 The State of Startups and Entrepreneurship in China 3 Understanding the Stakeholders of Startups 4 The Functions of Public Relations in Startups 5 Cultivating Stakeholder Relationships for Startups 6 Building an Effective Startup Culture 7 Entrepreneurial Leadership Communication 8 Social Media Communication Strategies for Startups 9 Best Practices of Startup Strategic Communication
Linjuan Rita Menis an associate professor of public relations at the University of Florida, USA, and chief research editor of the Institute for Public Relations’ Organizational Communication Research Center.
Yi Grace Ji is an assistant professor of public relations in the Richard T. Robertson School of Media and Culture at the Virginia Commonwealth University, USA.
Zifei Fay Chen is an assistant professor in the Communication Studies Department at the University of San Francisco, USA.
Date de parution : 09-2021
13.8x21.6 cm
Date de parution : 12-2019
13.8x21.6 cm
Thèmes de Strategic Communication for Startups and Entrepreneurs... :
Mots-clés :
Ceo; Chinese Startups; public relations; Word Of Mouth; communication; Weibo; start ups; Strategic Communication; entrepreneurs; Startup Culture; China; Startup Founders; Follow; stakeholder relationships; Social Listening; leadership; High Tech Startups; strategy; Face To Face; social media; Relationship Cultivation Strategy; Chinese Government; Conversational Human Voice; Strategic Communication Activities; Ipo; Ren Zhengfei; Strategic Stakeholders; Chinese Entrepreneurs; Good Guanxi; Wo; Held; Social Media Communication Strategies; Online Retailing Company