New Venture Management (3rd Ed.) The Entrepreneur's Roadmap for Development, Management, and Growth
Auteurs : Kuratko Donald F., Hornsby Jeffrey S.
The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth.
This textbook is divided into four distinct parts, guiding readers through the entire new venture management process and focusing in turn on ideas and opportunities, planning, finance, and management challenges. All chapters of this revised edition feature international cases, and the complete business plan has been replaced with a contemporary version. Other new elements to the third edition include:
- Expanded coverage of the Lean Startup methodology
- Improved focus on the development and importance of teams
- A new section on the emergence of equity crowdfunding
- Further discussion of ethics and the dangers of dramatic scaling
Presented in an easy-to-understand style, this book will be a valuable resource for undergraduate and postgraduate students in entrepreneurship and new venture management classes as well as active new venture owners and managers.
Online resources include an instructor?s manual, test bank, PowerPoint slides, and additional materials to aid instructors and students in applying their knowledge.
Part 1: New Venture Opportunities 1. New Ventures: The Quite Giant 2. Ideation: The Concept 3. Venture Choices: The Pathways Part 2: New Venture Development 4. Marketing: The Customer 5. Legal Considerations: The Parameters 6. Strategic Pricing: The Hook Part 3: New Venture Finances 7. Startup Capital: The Injection 8. Financial Statements: The Scorecard 9. Financial Analysis: The Gauges Part 4: New Venture Growth 10. HR and the Development of Teams: The People 11. SuccessfulBusiness Plans: The Compass 12. Scaling Ventures: The Future
Donald F. Kuratko is the Jack M. Gill Distinguished Chair of Entrepreneurship, Professor of Entrepreneurship, and Executive and Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business at Indiana University. He has authored over 200 articles and 30 books, including one of the leading entrepreneurship books in the world.
Jeffrey S. Hornsby is Executive Director of the Regnier Institute for Entrepreneurship and Innovation and Chair of the Department of Global Entrepreneurship and Innovation at the Bloch School of Management at the University of Missouri in Kansas City. He has authored or coauthored over 140 articles and five books on entrepreneurship, innovation, and human resource management topics.
Date de parution : 12-2020
15.2x22.9 cm
Date de parution : 12-2020
15.2x22.9 cm
Thèmes de New Venture Management :
Mots-clés :
Venture Owner; Business Model Canvas; Entrepreneurship; Income Statement; Entrepreneur; Balance Sheet; New venture; Marketing Research Effort; New venture management; Gross Profit; Business models; Relevant Price Range; Lean startup; Sole Proprietorship; Venture development; STTR Program; Venture finance; General Partners; Opportunity recognition; Odd Pricing; Ideation; Financial Statement Analysis; Creativitiy; Cash Receipts Journal; Innovation; SBICs; Growth; Acid Test Ratio; Scaling; Intermediate Term Loans; Crowdfunding; Operating Expense Ratio; Business plan; Accounts Receivable Turnover; Franchising; Exception Principle; New venture development; Asset Ratio; Lean startup methodology; Working Capital; Equity crowdfunding; Smaller Venture; Dramatic scaling; Venture management; Design Thinking; Cash Budget
