New Venture Management (2^nd Ed.) The Entrepreneur's Roadmap

This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs.

This edition?s structure aligns more logically with the venture?s lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including:

• a new chapter on ideation, the Business Model Canvas, and lean start-up that covers the latest methodology in idea generation and opportunity recognition to provide a tool for developing a business concept;
• a new chapter on the various pathways for creating a new venture, including setting up an online venture as well as managing the day-to-day aspects of running a business;
• a revised chapter on start-up capital and crowdfunding that helps students raise capital through social media;
• a revised chapter on managing growth through HR planning, helping students to navigate growth on a global level successfully and ethically.

Students in entrepreneurship and new venture management classes will find New Venture Management a valuable resource. A companion website features an instructor?s manual, test bank, PowerPoint slides, and further resources to aid instructors and students in applying their knowledge.

Part I New Venture Opportunities

Chapter 1 New Ventures: The Quiet Giant

Chapter 2 Ideation: The Concept

Chapter 3 Venture Options: The Pathways

Part II New Venture Development

Chapter 4 Marketing: The Customer

Chapter 5 Legal Considerations: The Parameters

Chapter 6 Strategic Pricing: The Hook

Part III New Venture Finances

Chapter 7 Start-Up Capital: The Injection

Chapter 8 Financial Statements: The Scorecard

Chapter 9 Financial Analysis: The Gauges

Part IV New Venture Growth

Chapter 10 Human Resources: The People

Chapter 11 The Business Plan: The Compass

Chapter 12 Scaling Ventures: The Future

Donald F. Kuratko is the Jack M. Gill Distinguished Chair of Entrepreneurship, Professor of Entrepreneurship, and the Executive and Academic Director of the Johnson Center for Entrepreneurship and Innovation at the Kelley School of Business at Indiana University, USA. He has authored 190 articles and 30 books, including one of the leading entrepreneurship books in the world.

Jeffrey S. Hornsby is Executive Director of the Regnier Institute for Entrepreneurship and Innovation, and Chair of the Department of Global Entrepreneurship and Innovation at the Bloch School of Management at the University of Missouri–Kansas City, USA. He has authored or coauthored over 140 articles and five books on entrepreneurship, innovation, and human resource management topics.