Intercultural Communication for Global Business (2^nd Ed.) How Leaders Communicate for Success

As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership.

Grounded in the need for building awareness and knowledge, practicing mindfulness, and then working on skill development, this text examines the concepts associated with understanding culture and communication in the global business environment to help readers:

• understand intercultural communication processes;
• improve self-awareness and communication in intercultural settings;

• expand skills in identifying, analyzing, and solving intercultural communication challenges at work; and

• evaluate whether one?s communication has been effective.

This fully updated new edition also includes completely updated case studies, with an increased emphasis on non-US perspectives, to show real-world applications across the globe.

Richly illustrated with new examples and activities, this text is the ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.

Foreword by Gert Jan Hofstede Part I: Foundations of Intercultural Communication 1. Culture in Business Contexts Case: Wal-Mart in Germany: Corporate formula does not fit the German culture Part II: Self-Awareness in Intercultural Communication 2. Cultural Competence for Leaders Case: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas 3. Culture and Identity Case: Cheerios Commercial: 30 Seconds that Caused 30 Days of Controversy Part III: Concepts of Intercultural Communication 4. Cultural Frameworks and Foundations Case: Best Buy: Is China Ready for the Big Box? 5. Culture and Context in Communication Case: Target Corporation: The "Urine Sandal" 6. Culture and Worldview Case: Nike, Inc.: Air Bakin’ Blunder and the Council on American-Islamic Relations 7. Culture and Cognition Case: Groupon: Advertising at Super Bowl XLV Part IV: Intercultural Leadership 8. Culture and Leadership Case: Brew Time: Starbucks in the Indian Market

Elizabeth A. Tuleja, Ph.D., is founder and president of The Intercultural Leader InstituteTM, LLC, an online executive education platform that provides cross-cultural assessment, courses, coaching, and consulting globally. She teaches and consults in the USA, China, and around the world.