Intercultural Communication for Global Business How leaders communicate for success

This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership.

Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers:

? Understand intercultural communication processes.

? Improve self-awareness and communication in intercultural settings.

? Expand skills in identifying, analyzing, and solving intercultural communication challenges at work.

? Evaluate whether one?s communication has been effective.

Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.

1. Culture in Business Contexts

Case 1: Wal-Mart in Germany: Corporate Formula Does Not Fit the German Culture

2. Cultural Competence for Leaders
   Case 2: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas
3. Culture and Identity
   Case 3: Cheerios Commercial: 30 Seconds that Exceeds: 30 Days of Controversy
4. Cultural Frameworks and Foundations
   Case 4: Best Buy: Is China Ready for the Big Box?
5. Culture and Context: Communication
   Case 5: Target Corporation and the "Urine Sandal"
6. Culture and World View
   Case 6: Nike, Inc.: Air Bakin’ Blunder and The Council on American-Islamic Relations
7. Culture, Cognition, and Reasoning
   Case 7: Groupon: Advertising at Super Bowl XLV (45)
8. Culture and Leadership
   Case 8: Brew Time: Starbucks in the Indian Market

Elizabeth A. Tuleja is an Associate Professor of Management at the University of Notre Dame, USA. She teaches intercultural communication and global leadership to BBA, MBA, and executive MBA students.