Consumer Behaviour (RLE Consumer Behaviour) A Practical Guide Routledge Library Editions: Consumer Behaviour Series
Auteur : Foxall Gordon
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application
Date de parution : 11-2014
13.8x21.6 cm
Date de parution : 11-2016
13.8x21.6 cm
Thèmes de Consumer Behaviour (RLE Consumer Behaviour) :
Mots-clés :
advertising; marketing; Edwards Personal Preference Schedule; Previous Purchase Experience; Denture Cleanser; Convenience Foods; Child Consumer Socialisation; Word Of Mouth; Consumer Choice Behaviour; Consumer Behaviour; Confer; Husband Wife Interaction; Follow; Reference Group Influence; Subliminal Perception; Opinion Leaders; Consumer Socialisation; Reference Point Effects; Affect Brand Preferences; Split Half Method; Lower Class Respondents; Fear Appeals; Repressed Motives; Consumer Loyalty; Modern Family; Negro Subculture; Store Loyalty