Cross Cultural Issues in Consumer Science and Consumer Psychology, Softcover reprint of the original 1st ed. 2017 Current Perspectives and Future Directions
Coordonnateurs : van Herk Hester, Torelli Carlos J.
- Culture as a driver of individual and national consumer behavior.
- Consumer culture-based attitudes toward buying foreign versus domestic products.
- Country-of-origin effects: consumer perceptions of international products.
- The roles of cultural influences in product branding.
- Cultural aspects of consumer-brand relationships.
- Consumer behavior in the emerging marketplace of subsistence countries.
1. Advancing our Understanding of Cross-cultural Issues in Consumer Science and Consumer Psychology
Hester van Herk & Carlos J. Torelli
2. Culture at the Country Level
Robbert Maseland & André van Hoorn3. Putting the Pieces Together: Culture and the Person
Nancy Wong & Julie Anne Lee
4. Culture and Consumer Behavior
5. Is it culture? A pragmatic approach to cross-cultural analysis
Hester van Herk & Ype H. Poortinga
6. Positive and negative sentiments towards other nations
Petra Riefler7. Country-of-Origin Effects
Katharina Zeugner-Roth
8. Culture and Branding
Zeynep Gürhan-Canli, Ceren Hayran, & Gülen Sarial-Abi
9. Subsistence Marketplaces at the Confluence of Culture, Poverty and Low Literacy: Materially Poor But Relationally Rich?Madhubalan Viswanathan
10.Methodological issues in cross-cultural research
Hans Baumgartner & Bert Weijters
11.Multi-level cultural issuesHester van Herk & Ronald Fischer
Hester van Herk is Professor of Cross-Cultural Marketing Research at Vrije Universiteit, Amsterdam, the Netherlands. She is an expert in consequences of personal and cultural values on consumer behavior in developed and emerging markets and in cross-cultural research methodology. She is co-author of the book International and Cross-Cultural Business Research (Sage 2017). About cross-cultural and methodological topics professor Van Herk has published in journals such as Journal of Marketing Research, Journal of Cross-Cultural Psychology, Journal of International Marketing, European Journal of Marketing, Organizations and Markets in Emerging Economies, and Multivariate Behavioral Research.
Carlos J. Torelli is Professor of Business Administration, University of Illinois at Urbana-Champaign. He is an expert in cross-cultural consumer psychology and global branding. Professor Torelli is the author of Globalization, C
ulture and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization (Palgrave Macmillan 2013), and has published numerous articles in top journals in marketing and psychology. He has also served as Associate Editor at the Journal of Cross-Cultural Psychology, and currently serves as senior editor at the International Journal of Research in Marketing, as well as in the editorial board of top marketing journals.
Integrates different cultural frameworks and critically reviews the literature relevant to consumer psychology
Covers the main cross-cultural topics in one volume
Can be used as a text in cross-cultural consumer research courses and as a reference book for researchers and academics
Includes supplementary material: sn.pub/extras
Date de parution : 06-2018
Ouvrage de 218 p.
15.5x23.5 cm
Date de parution : 10-2017
Ouvrage de 218 p.
15.5x23.5 cm
Thèmes de Cross Cultural Issues in Consumer Science and Consumer... :
Mots-clés :
international business; diversity in the workplace; international trade; culture relativity of theories; human values; culture and the self; culture and persuasion; priming culture; culture and branding; culture change and value change; acculturation; methodology in cross cultural research; culture and consumer behavior
