Women and Exercise The Body, Health and Consumerism Routledge Research in Sport, Culture and Society Series

Exercise for women is a heavily-laden social and embodied experience. While exercise promotion has become an increasingly visible part of health campaigns, obesity among women is rising, and studies indicate that women are generally less physically active than men. Women?s (lack of) exercise, therefore, has become a public concern, and physiological and psychological research has attempted to develop more effective exercise programs aimed at women. Yet women have a complex relationship with embodiment and physical activity that is difficult for quantitative scientific approaches to explore. This book addresses this neglect by providing a much-needed feminist, qualitative social analysis of women and exercise. The contributors, drawn from across Europe and North America, investigate the ways women experience exercise within the context of the global fitness industry. All the authors take a specifically feminist perspective in their analysis of the fit, feminine body, exploring media images and the global branding of fitness products, the relationship between exercise and fat, the construction of physical activity within health discourse, and the lived experience of the exercising body. The collection explores the diversity of women?s experiences of exercise in relation to age, ethnicity and body size. The book is essential for anyone interested in health promotion, sport and exercise or the social and cultural study of gender and embodiment.

Introduction: Beyond Binaries: Contemporary Approaches to Women and Exercise Pirkko Markula and Eileen Kennedy Part 1: The Business of Exercise: Selling and Consuming Fitness 1. Love Your Body? The Discursive Construction of Exercise in Women’s Lifestyle and Fitness Magazines Eileen Kennedy and Evdokia Pappa 2. Women Developing and Branding Fitness Products on the Global Market: The Method Putkisto Case Jaana Parviainen 3. ‘Folding’: A Feminist Intervention in Mindful Fitness Pirkko Markula Part 2: Body Trouble: Fat Women and Exercise 4. Fit, Fat and Feminine? The Stigmatization of Fat Women in Fitness Gyms Louise Mansfield 5. I Am (Not) Big…It’s the Pictures That Got Small: Examining Cultural and Personal Exercise Narratives and the Fear of Fat Kerry R. McGannon, Christina R. Johnson and John C. Spence 6. Large Women’s Experiences of Exercise Karen Synne Groven, Kari Nyheim Solbrække and Gunn Engelsrud 7. Obesity, Body Pedagogies and Young Women’s Engagement with Exercise Emma Rich, John Evans and Laura De Pian Part 3: In the Name of Health: Women’s Exercise and Public Health 8. The Significance of Western Health Promotion Discourse for Older Women from Diverse Ethnic Backgrounds Sharon Wray 9. Growing Old (Dis)Gracefully?: The Gender/Aging/Exercise Nexus Elizabeth C. J. Pike 10. "Doing Something That’s Good for Me": Exploring Intersections of Physical Activity and Health Lisa McDermott Part 4: Lived Body Experiences: Exercise, Embodiment and Performance 11. The New ‘Superwoman:’ Intersections of Fitness, Physical Culture, and the Female Body in Romania Jessica W. Chin 12. Keep Your Clothes On! Fit and Sexy Through Striptease Aerobics Magdalena Petersson McIntyre 13. Becoming Aware of Gendered Embodiment: Female Beginners Learning Aikido Paula Lökman 14. Running Embodiment, Power and Vulnerability: Notes towards a Feminist Phenomenology of Female Running Jacquelyn Allen-Collinson