Winning At Innovation, 2011 The A-to-F Model
Auteurs : Kotler Philip, Loparo Kenneth A.
Philip Kotler (M.A., University of Chicago, Ph.D., M.I.T.) is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published Marketing Management, 14th edition, Lateral Marketing, and 50 other books. His research covers strategic marketing, innovation, and corporate social responsibility. He has consulted GE, IBM, Apple, Honeywell, Ford, and many other companies. He has also consulted non-profit and government organizations. Professor Kotler is the recipient of 14 honorary degrees from abroad. He has been described by his profession as a Legend in Marketing.
Date de parution : 10-2011
Ouvrage de 272 p.
15.6x23.4 cm
Date de parution : 01-2015
Ouvrage de 272 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 31,64 €
Ajouter au panierThèmes de Winning At Innovation :
Mots-clés :
business; design; entrepreneurship; innovation; management; marketing; organization; research & development (R&D)