Self Made Me Why Being Self-Employed beats Everyday Employment

Stop slogging away 9 ? 5 for a set salary (plus the overtime you inevitably do and don?t get any credit for). Abandon the day job and go it alone. Start doing what you want to do, when you want to do it. There are currently 4 million self-employed people in the UK ?be one of them, join them, set yourself free. It?s not about becoming an entrepreneurial whiz-kid, it?s about working the way you want to work, on the things you want to work on, and in the location you want to do it from. Remember, you don?t have to sit in an office to get a job done. Self-Made Me shows you how to work how and where you want and earn exactly what you?re worth ? not what an employer wants to get away with giving you. Be your own boss and increase your value.

• It?s never been easier to be self-employed than it is today, with increased communications, mobile working and outsourcing
• This straight-forward and engaging guide will help you make being self-employed a success
• Shows you how to get paid what you are actually worth, and how to work as hard or as little required to create the lifestyle you choose
  
  

Self Made Me is for a new breed of people, and will show you how to make self-employment work for you.

PART 1: THE CASE FOR SELF-EMPLOYMENT 1

CHAPTER 1: It’s All About You 3

CHAPTER 2: Learning and Growing 19

CHAPTER 3: The Role Model 31

CHAPTER 4: Call the Expert 43

CHAPTER 5: The Professional Game 55

CHAPTER 6: Show Me the Money 71

CHAPTER 7: A Cunning Plan 85

CHAPTER 8: The Merchant Adventurers 97

PART 2: EXPLORING THE OPPORTUNITIES 107

CHAPTER 9: Face The Facts Before You Start 109

CHAPTER 10: Why Would You Want to do That? 119

CHAPTER 11: Just the Job 129

CHAPTER 12: The Fame Game 139

CHAPTER 13: On the Shoulders of Giants 151

CHAPTER 14: The Professional Approach 161

CHAPTER 15: Reassurance 173

CHAPTER 16: Working the Room 185

CHAPTER 17: Marketing – the Search for Opportunity 197

CHAPTER 18: Web of Intrigue 207

Conclusion 223

Bibliography 226

Acknowledgements 227

Geoff Burch is a regular contributor and presenter on television and radio and the presenter of his own business TV show on BBC2, All Over the Shop. Geoff has been called the 'world's most persuasive man' and has over 20 years experience working with hundreds of small businesses to improve their performance, efficiency and drive sales.
Geoff has previously written: Irresistible Persuasion: The Secret Way To Get To Yes Everytime, Resistance is Useless: The Art of Business Persuasion, Go It Alone: The Streetwise Secrets of Self-Employment, Writing on the Wall: Campaign for Commonsense Business, The Way of the Dog: The Art of Making Success Inevitable.
His extensive use of humour should not hide the fact that he has some powerful business messages which can benefit any organization. The son of a Viennese psychiatrist, Geoff has a wealth of experience in illustrating the thinking required to find business success.