Open Innovation Business Modeling, Softcover reprint of the original 1st ed. 2019 Gamification and Design Thinking Applications Contributions to Management Science Series
Auteur : Leitão João
This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge ? a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.
- Part I: State of the Art on Open Innovation Business Models. - Theoretical Framework and Proposed Model. - Part II: Empirical Application of Open Innovation Business Models. - Methodological Design and Empirical Findings. - Part III: Gaming and Design of Open Innovation Business Models. - Concepts, Methodologies and Tools of Gamification and Design Thinking.
Uses absorptive capacity and open innovation approaches to present a new business modeling tool for fostering innovation in SMEs
Provides a unique gamification perspective of business models
Provides an innovative tool based on the gamification approach for designing open innovation business models
Date de parution : 01-2019
Ouvrage de 127 p.
15.5x23.5 cm
Date de parution : 08-2018
Ouvrage de 127 p.
15.5x23.5 cm
Thème d’Open Innovation Business Modeling :
Mots-clés :
Absorptive capacities in firms; Business models; Business model generation; Business model structure; Coopetition; Innovation strategies; Innovation systems; Multicollinearity analysis; Open innovation vs; closed innovation; Open Innovation Bridge; R&D strategy in SMEs; Tangram model; Tangram model in SMEs