SMEs in an Era of Globalization, 1st ed. 2017 International Business and Market Strategies
Auteur : Bijaoui Ilan
Suggests new models and innovative ways for SMEs to succeed in an increasingly global marketplace
Highlights opportunities for SMEs to learn from and compete with multinational companies
Discusses the driving forces behind globalization backed by case studies and real-life company experiences
Date de parution : 11-2016
Ouvrage de 138 p.
14.8x21 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 58,01 €
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