Marketing for Hospitality and Tourism, Global Edition (8^th Ed.)

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

Translatesthe authors' industry and academic experience into the definitive book for thiscourse—theauthor is known as the leading marketing educator worldwide and this book isknown as "the bible" of the hospitality field.
Explains how each team member in every area of operation participates inhospitality marketing—its integrative approach examines various roles (generalmanager, human resource manager, food and beverage manager, front and backoffice, etc.) and their contribution to marketing efforts.

Features lively photographs, drawings and tables—each page islaid out in vivid, four-color format.

Uses engaging industry examples to entertain and engage students—Chapter-openingMini-Cases, Marketing Highlights, and other features highlighthot-button issues in marketing.

Provides hands-on application assignments—assignmentsinclude end-of-chapter Experiential Exercises and Internet Exercisesthat require students to visit a business, analyze a marketing tactic, andevaluate industry-leading websites.

Develops important critical thinking skills—students arechallenged with thought-provoking end-of-chapter questions.