Marketing for Hospitality and Tourism, Global Edition (7^th Ed.)

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Part I: Understanding the Hospitality and Tourism Marketing Process

1.   Introduction: Marketing for Hospitality and Tourism

2.   Service Characteristics of Hospitality and Tourism Marketing

3.   The Role of Marketing in Strategic Planning

PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies

4.   The Marketing Environment

5.   Managing Customer Information to Gain Customers Insights

6.   Consumer Markets and Consumer Buying Behavior

7.   Organizational Buyer Behavior of Group Market

8.   Customer Driven Marketing Strategy: Creating Value for Target Customers

PART III: Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix

9.   Designing and Managing Products and Brands: Building Customer Value

10.  Internal Marketing

11.  Pricing: Understanding and Capturing Customer Value

12.  Marketing Channels: Delivering Customer Value

13.  Engaging Customers and Communicating Customer Value

14.  Public Relations and Sales Promotion

15.  Professional Sales

16.  Direct, Online, Social Media and Mobile

PART IV: Managing Hospitality and Tourism Marketing

17.  Destination Marketing

18.  Next Year’s Marketing Plan

• Keep your course current with the latest information and trends in Hospitality and Tourism Marketing.
• UPDATED: Shows readers the importance of sharing economy and social media.
  • Social media topics are integrated throughout the book to show how it can increase customer loyalty, build brand awareness, and reduce promotions costs.
  • Material on crowdsourcing, consumer-generated content, live-like-a-local, social responsibility, and other current topics gives readers an up-to-date view of how sharing economy and social media affect marketing efforts.
  • Chapter 16 now includes a major section on social media.
• UPDATED: Extends generational and lifestyle marketing - The Seventh Edition expands on generational and lifestyle marketing and provides current cases and examples of generational and lifestyle concepts throughout the book.
• UPDATED: Provides a contemporary overview of destination marketing. An extensively  revised Chapter 17 includes a destination marketing framework, new sections on tourism competitiveness, branding tourist destinations, and creating and managing visitor experiences such as co-creation and live-like-a-local experiences, reflecting the current and future state of this increasingly important space.
• UPDATED: Reflects current industry trends. The Seventh Edition is extensively revised throughout every chapter to give readers the most current view of the field.
• UPDATED: Uses interesting industry examples to entertain and engage students. Chapter-opening  Vignettes,  Marketing Highlights, and other features highlight hot-button issues in marketing. Over half of the chapter-opening vignettes are new illustrating how topical brands or new cases and examples show how act