Letting Go of the Words (2nd Ed.) Writing Web Content that Works Interactive Technologies Series
Auteur : Redish Janice (Ginny)
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Personas, Conversations Interlude 1: Content Strategy Chapter 3 Designing for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Focusing on Conversations and Key Messages Interlude 2: Finding Marketing Moments Chapter 8 Announcing Your Topic With a Clear Headline Chapter 9 Including Useful Headings Interlude 3 The New Life of Press Releases Chapter 10 Tuning up Your Sentences Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Meaningful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Test! Test! Test!
A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites - and helping clients write web content that meets web users' needs in the ways in which they work.
Ginny loves to teach and mentor - and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites.
Ginny's earlier books received rave reviews for being easy to read and easy to use, as well as comprehensive and full of great advice. She is co-author of two classic books on usability:
* A Practical Guide to Usability Testing (with Joseph Dumas)
* User and Task Analysis for Interface Design (with JoAnn Hackos)
She is also the author of the section on writing on www.usability.gov.
Ginny's work and leadership in the usability and plain language communities have earned her numerous awards, including the Rigo Award from the ACM Special Interest Group on the Design of Communication and the Alfred N. Goldsmith Award from the IEEE Professional Communication Society.
Ginny is a Fellow of the Society for Technical Communication and a past member of the Board of Directors of both the Society for Technical Communication and the Usability Professionals' Association.
- New material on content strategy, search engine optimization, and social media
- Lots of new and updated examples
- More emphasis on new hardware like tablets, iPads, and iPhones
Date de parution : 08-2012
Ouvrage de 368 p.
19x23.3 cm
Thèmes de Letting Go of the Words :
Mots-clés :
" key messages; "bite; accessibility; accessibility policies; action verbs; active space; active voice; anchor links; animation; audiences; breaking up web content; bullets; call to action; capital letters; charts; click here; color; content; content as conversation; content strategy; content strategy audit; content strategy inventory; conversations; copy; copy writing; cross-sell; data gathering; design; diagnostic usability testing; dictionaries; diversity; draft copy; editors; final copy; focus groups; fonts; formative testing; formatting tables; gallery pages; gender-neutral writing; global audience; group testing; H1; handbooks; headings; headlines; home pages; illustrations; index card model; information design; information type; instructions; inverted pyramid; labels; landing pages; layering information; legal writing; life event; line length; links; lists; logo; marcom; marketing; marketing moments; meal; media; mobile app; navigation; news; numbered lists; organic style guide; organizing web sites; passive space; passive voice; pathway pages; PDF; persona-based evaluation; personas; pictures; plain language; planning; press releases; privacy policies; product type; pronouns; proofreading; purposes; questions and answers; reviewers; revising; same-page links; scenarios; scent of information; search engine optimization; sequence; short sentences; site personality; site visitor; site visitors; snack; social media; space; spell checker; spelling; statement as bite; steps; style; style guide; tables; terms of use; testing content; tone; topic or task; types of content; typography; universal usability; upsell; usability testing; usage; user research; visual design; visuals; web as conversation; web content; web forms; web sites; web writing; writers; writing for the web; writing process; you
