Introduction to Electronic Commerce and Social Commerce (4^th Ed., Softcover reprint of the original 4th ed. 2017) Springer Texts in Business and Economics Series

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor?s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.

The book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

Efraim Turban is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii.  He earned his M.B.A. and Ph.D. at the University of California, Berkeley. Previously, he was on the staff of several universities including City University of Hong Kong, Lehigh University, Florida International University, California State University Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of over 100 refereed papers published in leading journals such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 20 books including Electronic Commerce: A Managerial Perspective and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, using intelligent agents in electronic commerce systems, and collaboration issues in global electronic commerce.

Judy Whiteside attended Eastern Illinois University and received a B.S. in Recreation in 1972. She is a research specialist in e-commerce. She worked at Eastern Illinois University in the College of Business from 1989 to 2006. During this period she scheduled all the classes in business and the MBA program as well as ordering all the text books for the college. She proof read and edited books by Dr. Turban including Management Science, Decision Support and Expert Systems, Information Technology, Artificial Intelligence, E-Commerce, and Social Commerce. Over the years her duties increased to include research, updating information, and adding new views to the books. She served as coordinator of the books that include many co-authors both English speaking and English as a second language persons, so syntax became part of what she does. An innovative thinker and problem solver, she has added ideas to the books as they’ve come along. She

The leading Undergraduate text on E-Commerce brought completely up to date

End of chapter exercises, case studies, and class projects

Online tutorials; Instructor’s Manual

Includes supplementary material: sn.pub/extras

Request lecturer material: sn.pub/lecturer-material