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Electronic Commerce 2018 (9th Ed., 9th ed. 2018) A Managerial and Social Networks Perspective Springer Texts in Business and Economics Series

Langue : Anglais

Auteurs :

Couverture de l’ouvrage Electronic Commerce 2018

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject.  Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.

The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices.  Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company.  Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field.  Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Intelligent (Smart) E-Commerce.- Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 9. Social Enterprise and Other Social Commerce Topics.- Chapter 10. Marketing and Advertising in E-Commerce.- Chapter 11. E-Commerce Security and Fraud Issues and Protections.- Chapter 12. Electronic Commerce Payment Systems.- Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce.- Chapter 14. EC Strategy, Globalization, SMEs and Implementation.- Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments.
Efraim Turban is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii.  He earned his M.B.A. and Ph.D. at the University of California, Berkeley. Previously, he was on the staff of several universities including City University of Hong Kong, Lehigh University, Florida International University, California State University Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of over 100 refereed papers published in leading journals such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 20 books including Electronic Commerce: A Managerial Perspective and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, using intelligent agents in electronic commerce systems, and collaboration issues in global electronic commerce.

Jon C. Outland, is the System Division Chair of Business for Herzing University, Menomonee Falls, Wisconsin.   He holds a Ph.D. in Business Administration as well as a Master’s in Business Administration (MBA), and a Master’s of Science in Information Systems with an Electronic Commerce concentration.  Dr. Outland teaches many courses in the MBA program, and specializes in concepts related to Project and Information Technology Management.  He has been teaching and developing e-commerce and other business/IT courses online for over 17 years.  Dr. Outland has more than 20 years of industry experience in high-tech companies and has been helping firms deploy e-commerce solutions since 1998.  He is a certified Project Management Professional (PMP), and is personally interested in the creation and marketing of online solutions for small to medium-sized businesses.

David King (Ph.D.), has over 25 years experience leading t
The leading Graduate text on E-Commerce brought completely up to date End of chapter exercises, case studies, and class projects Includes supplementary material: sn.pub/extras Request lecturer material: sn.pub/lecturer-material

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Date de parution :

Ouvrage de 636 p.

21x27.9 cm

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

189,89 €

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