E-Commerce 2019: Business, Technology and Society, Global Edition (15th Ed.)
Auteurs : Laudon Kenneth, Traver Carol
For courses in e-commerce.
The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
Chapter 1 Introduction to E-Commerce
Chapter 2 E-commerce Infrastructure
Chapter 3 Building an E-commerce Presence
Chapter 4 E-commerce Security and Payment Systems
Chapter 5 E-commerce Business Strategies
Chapter 6 E-commerce Marketing and Advertising
Chapter 7 Social, Mobile, and Local Marketing
Chapter 8 Ethics, Law, and E-commerce
Chapter 9 Online Media
Chapter 10 Online Communities
Chapter 11 E-commerce Retailing and Services
Chapter 12 B2B E-commerce
Modern themes in e-commerce
· Students learn about the three major driving forces behind e-commerce – business development and strategy, technological innovations, and social controversies and impacts – and how they relate to chapter concepts.
· The text includes in-depth coverage of key topics in e-commerce, including digital marketing and advertising, B2B e-commerce, current and future technologies, research literature, and the social and legal aspects of e-commerce.
· New, updated - More than 60 opening, closing, “Insight On,” and other extensive cases throughout the text are new or updated in this edition. The cases place coverage in the context of actual e-commerce businesses.
Hundreds of examples
· Expanded - Added coverage of e-commerce infrastructure (Chapter 3) includes voice-controlled digital assistants; 5G and new Wi-Fi standards; drones, balloons, and white space; and IoT, wearable computing devices.
· Expanded - Up-to-date discussion of security threats (Chapter 5) includes new cyberwarfare threats; data breaches at Equifax®, Exactis®, and Facebook®; and FTC enforcement actions with respect to data security.
· Expanded - More information on privacy issues (Chapter 8) includes the right to be forgotten; digital assistant devices, facial recognition, and IoT technology; and the new EU General Data Protection Regulation (GDPR).
· Expanded - Current issues in social networks (Chapter 11) include an update on LinkedIn®; use of algorithms by social networks, such as Facebook; Facebook fake news controversy; and Verizon® acquiring AOL® and Yahoo®.
Resource
Date de parution : 07-2019
Ouvrage de 912 p.
22x29 cm
Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).
Prix indicatif 71,52 €
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