Community Quality-of-Life Indicators: Best Cases III, 2009 Coll. Community Quality-of-Life Indicators, Vol. 1
Coordonnateurs : Sirgy M. Joseph, Phillips Rhonda, Rahtz Don
M. JOSEPH (JOE) SIRGY is a social/consumer/organizational psychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University (Virginia Tech). He has published extensively in the areas of consumer behavior, marketing communications, business ethics, and quality of life.
He has published extensively in social/behavioral science, managerial, and systems related journals. Examples include Social Indicators Research, Journal of Business Ethics, Journal of Applied Social Psychology, Journal of Social Behavior and Personality, Behavioral Science, American Journal of Economics and Sociology, Systems Research, Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business Research, Journal of Macromarketing, Journal of Advertising, Current Issues and Research in Advertising, Psychology and Marketing, Journal of Public Policy and Marketing, Journal of Personal Selling and Sales Management, Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, Journal of Travel Research, Journal of Tourism and Travel Marketing, Research in Marketing, Journal of Business and Psychology, Academy of Marketing Studies Journal, International Journal of Management, Journal of Housing and Built-in Environment, Applied Research in Quality of Life, and Journal of Happiness Studies.
He is the author/editor of numerous books including: SOCIAL COGNITION AND CONSUMER BEHAVIOR (New York: Praeger Publishers, 1983); MARKETING AS SOCIAL BEHAVIOR (New York: Prager Publshers, 1984); SELF-CONGRUITY (New York: Praeger Publishers, 1986); NEW DIMENSIONS OF QUALITY-OF-LIFE/MARKETING RESEARCH (Bridgeport, CT: Greenwood Press, 1995); CONSUMER BEHAVIOR (Lincolnwood, IL: NTC Books, 1997); INTEGRATED MARKETING COMMUNICATIONS: A SYSTEMS APPROACH (Englewood Cliffs, NJ: Prentice-Hall Publishers); H
Date de parution : 03-2012
Ouvrage de 190 p.
15.5x23.5 cm
Date de parution : 08-2009
Ouvrage de 190 p.
15.5x23.5 cm