Best Practices in Hospitality and Tourism Marketing and Management, Softcover reprint of the original 1st ed. 2019 A Quality of Life Perspective Applying Quality of Life Research Series
Coordonnateurs : Campón-Cerro Ana María, Hernández-Mogollón José Manuel, Folgado-Fernández José Antonio
José Manuel Hernández-Mogollón is university professor at the Department of Business Management and Sociology, School of Business, Finance and Tourism, University of Extremadura, Spain. He holds a PhD in Economics and Business Management. He is teacher of Tourism Marketing and coordinator of the Master of Tourism in the same University. He has participated as a teacher in Masters and conferences in universities of Spain, Portugal, France, Italy and Colombia. He has contributed in several projects and congresses, and published various papers in Spanish and international journals, books and chapters in collective works. His research interests include rural tourism, agritourism, slow tourism, quality of life, image and branding destination, gastronomic tourism, olive oil tourism, and relationship marketing, among others. He is the coordinator of MARKETUR Research Group (Tourism Marketing and Management Research Group).
José Antonio Folgado-Fernández is university professor in the Department of Financial Economics and Accounting, School of Business, FinanDate de parution : 02-2019
Ouvrage de 369 p.
15.5x23.5 cm
Date de parution : 08-2018
Ouvrage de 369 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 137,14 €
Ajouter au panierThèmes de Best Practices in Hospitality and Tourism Marketing and... :
Mots-clés :
Tourism Marketing and Improving Quality of Life; Philosophy of Quality of Life; Management and Commercialization of Tourism; Sustainable Tourism Development; Decision-Making in Management; Well-Being and Effects of Tourims; Impact of Tourism on Resident's Quality of Life; Mining Heritage Tourism; Film Tourism and Quality of Life; Sustainable Practices in Spanish Hotels; Aging Market in Tourism; Elderly Tourists and Quality of Life; Slowness as a Positive Way of Tourism; Rural Tourism Promoting Quality of Life in Kamarpukur; India; Family Tourism and Quality of Life; Agritiourism and Quality of Life for Farmers; Musical Festivals and Quality of Life