Principles of marketing swedish edition (1st ed )
Auteur : PARMENT Anders
BRIEF CONTENTS
Guided tour
Preface
About the author
Publisher's acknowledgements
Chapter 1 Marketing: creating and capturing customer value
Chapter 2 Company and marketing strategy
Chapter 3 Analysing the marketing environment
Chapter 4 Managing marketing information to gain customer insights
Chapter 5 Consumer markets and consumer buyer behaviour
Chapter 6 Business markets and business buyer behaviour
Chapter 7 Customer-driven marketing strategy: creating value for target customers
Chapter 8 Branding: developing strong brands
Chapter 9 Products and services
Chapter 10 Pricing strategies
Chapter 11 Marketing channels
Chapter 12 Market communication
Chapter 13 Creating competitive advantage
Chapter 14 Marketing in a global marketplace striving for sustainability
Subject index
Company index
Date de parution : 09-2011
Ouvrage de 512 p.
21x27.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).
Prix indicatif 69,52 €
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