Googlepedia: The ultimate google resource, (3^rd Ed.)

Googlepedia® Third Edition

The all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google's web and software tools. It's all inside!

Google Chrome

Google's new web browser

Google Gadgets

create your own gadgets

Google Gears

turn web applications into desktop applications

Android

use Google's phone

Blogger

create your own personal blog

Gmail

Google's web-based email service

Google Web Search

the most popular search on the Internet

Google AdSense

put profit-making ads on their own website

Google AdWords

buy keyword advertising on the Google site

Google Product Search

find hot deals without ever leaving your office chair

Google Calendar

a web-based scheduling and public calendar service

Google Desktop

search documents and emails on your PC's hard drive

Google Docs

create and share web-based word processing and spreadsheet documents

Google Earth

a fun way to view 3D maps of any location on Earth

YouTube

view and share videos over the Web

Google Groups

a collection of user-created message forums

Google Maps

maps, satellite images, and driving directions for any location

GOOGLE MAY BE THE INTERNET'S MOST POPULAR SEARCH SITE, BUT IT'S ALSO MORE THAN JUST SIMPLE WEB SEARCHES.

* Use Google developer tools and APIs

* Create MySpace and Facebook applications with OpenSocial

* Use Google Gears to turn web-based applications into desktop applications

* Use Google to search for news headlines, scholarly articles, and the best prices on the Web

* Read and respond to blog postings and create your own blogs with Blogger

* View the latest viral videos with YouTube

* Use Android, the new Google phone

* Use Google with the Apple iPhone and iPod Touch

* Create maps and driving directions with Google Maps

* Use Google's free web-based email service Gmail

* Create your own custom Google Maps mashupsand put customized Google search on your own website

Michael Miller has written more than 80 nonfiction how-to books, including Que's Absolute Beginner's Guide to Computer Basics, YouTube for Business, and Photopedia: The Ultimate Digital Photography Resource.

Category: Internet

Covers: Google

User Level: Intermediate to Advanced

1 Inside Google . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Getting to Know Google, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Google's Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Google's History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

Google's Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

Is Google a Search Company or an Advertising Company? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Life at the Googleplex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

How Google Works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

How a Typical Search Works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

How Google Builds Its Database-and Assembles Its Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

How Google Ranks Its Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

Matching Pages to Queries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

Understanding PageRank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

The Bottom Line . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

2 Google Labs: How Google Develops New Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

Projects That Started in the Labs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24

What's Cooking in Google Labs Today . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25

Accessible Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .