Emarketing strategies for the complex sale

Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products and your competitors, they can make buying decisions without ever communicating with you. Doing what you've always done simply won't work anymore, you must entirely rethink how you attract and compel buying behavior. With eMarketing Strategies for the Complex Sale, expert B2B marketing strategist Ardath Albee breaks new ground in the field of digital marketing and new customer acquisition. Albee offers techniques and tools for developing and executing strategies that are guaranteed to generate results. The Internet offers an unprecedented opportunity for creating trusted relationships with your prospects and customers before you ever “meet” them. Never before have marketers enjoyed such a wide-reaching and varied communication platform. Yet with all the noise, you have to stand above the crowd. The key is to converse about meaningful and relevant topics with your diverse audiences, to share your perspectives on what matters to them. That's just what Albee teaches us to do.