The Journey to a Personal Brand
Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims.
A Personal Brand is a positive in the reader?s life ? professionally, personally and psychologically. It builds people?s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media.
This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.
Dedication, Acknowledgement, Foreword, List of Figures, List of Personal Brands, Chapter 1 An ever changing World, Chapter 2 From Brands to Personal Branding, Chapter 3 The Personal Brand Equation, Chapter4 Creating a Personal Brand Profile, Chapter 5 Getting into the detail of the Personal Brand profile, Chapter 6 Givingyour Brand superior competitive, Chapter 7 Honing the Building Block of your Personal Brand, Chapter 8The Archetypes that shape your personal brand, Chapter 9 Your Personal Brand value proposition, Chapter 10 Your Personal Brand Narrative, Chapter11 Launching your over the Digital Parapet, Chapter 12 Content is nothing without Context, Chapter 13 Overview of the Personal Brand development process
Douglas Commaille ran his own consultancy for 17 years in which time he realised that treating brands as inanimate missed a market for focusing on individuals in transition periods in their lives and careers. He has extensive experience working with organisations globally to encourage their creative, commercial and strategic acuity and has developed a deep understanding of people and cultures.
Date de parution : 12-2017
15.6x23.4 cm
Thèmes de The Journey to a Personal Brand :
Mots-clés :
Personal Brand; Nelson Mandela; Brand Profile; Personal Brand Communication; Brand essence; Counterfeit Medicines; Archetypes; Personal Brand Profile; Brand Narrative; Appealing Brand Personality; Value Proposition; Brand Equation; Banyan Tree; branding; Incremental Relevance; High Level Governance; Personal Brand Experience; Digital Ecosystem; Key Words; Brand Drivers; Strong Personal Brand; Wow Factor; Brand Promise; National Geographic; Trade Marketing; Brand Experience; Brand Profiling; Brand Credibility; Operational Differentiators; Do; Outlaw Archetype