The Entrepreneurial Process Seeing and Seizing Opportunities
Auteur : Nilsson Nils
This book provides an understanding of ?opportunity recognition? as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice.
The book?s central framework is mapped around ?seeing and seizing opportunities?, where the entrepreneur enters a situation, eventually sees an opportunity and takes it through a process of idea development into an actionable entrepreneurial initiative. This captures the book?s four core elements: person(s), environment, opportunity and process. The Entrepreneurial Process is unique in its explanation of how key concepts are related and how they can be applied practically to business models, plans and action. Case studies from real-life organizations, reflective questions and short exercises throughout encourage student learning and enable true engagement with the subject matter, building students? entrepreneurial efficacy.
A ?one-stop shop? of key theoretical perspectives on entrepreneurship, opportunity recognition and business modelling, this textbook is essential for undergraduate and postgraduate students on introductory entrepreneurship and enterprise courses. Its practical and applied nature also makes it suitable for MBA and executive education.
Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions.
1. The Rise, Fall and Return of the Entrepreneur 2. The Environment: The Home of Resources, Uncertainty and Opportunities 3. The Person(s) and the Network 4. The Opportunity: The Key Crux of Entrepreneurship 5. The Process: What to do Next? 6. The Business Model: How it all Fits Together 7. The Business Model's Financial ABC's
Nils Nilsson is former vice-rector and head of the Entrepreneurial University Project at Linnaeus University, Sweden.
Date de parution : 04-2021
17.4x24.6 cm
Date de parution : 04-2021
17.4x24.6 cm
Thèmes de The Entrepreneurial Process :
Mots-clés :
BMC; Entrepreneurial Process; entrepreneurship; Business Model; entrepreneur; Moment Of Truth; opportunities; Key Word; Hold; start ups; Minimum Viable Product; business; Social Business Models; small business management; Linear Planning Model; Entrepreneurial efficacy; Demarcation; Business models; Apparel Chain; Building students; Non-stop; Executive education; Entrepreneurial Opportunity; Keynes; Genuine Uncertainty; Electric Scooters; Dense; Homo Agens; Spotlight; Entrepreneurial Orientation; Follow; Waterfall; Gross Margin; Entrepreneurial Team; Ice Hotel