The Design Thinking Quick Start Guide A 6-Step Process for Generating and Implementing Creative Solutions

A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions

The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably.

The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions.

• Spur innovation with checklists for brainstorming and implementation
• Learn how to generate new ideas
• Lead your team in a proven process for doing creative work

Whether you?re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.

I How do I use this book? 11

II What’s All This About Creativity? 17

III What is a Design Challenge ? 25

01 Phase One – Understand 31

02 Phase Two – Observe 39

03 Phase Three – Synthesize 47

04 Phase Four – Ideate 63

05 Phase Five – Prototype 75

06 Phase Six – Test 85

IV Documentation – Iteration 93

V Team 103

VI Sample Agendas 115

VII About the Authors 119

VIII References 123

Isabell Osann is a consultant, coach, and Professor of Management and Organization.

Lena Mayer is a Design Thinking Coach and researcher at the University of Potsdam in Germany.

Inga Wiele is cofounder and head of a strategy consulting firm, and a design thinking trainer.