Technological Innovation: Generating Economic Results (2nd Ed.) Advances in the Study of Entrepreneurship, Innovation & Economic Growth Series
Auteurs : THURSBY Marie C., KURATKO Donald F., HOSKINSON Sherry
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization.
This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
Sherry Hoskinson - University of Arizona, USA
Marie C. Thursby - Georgia Institute of Technology, USA
Date de parution : 06-2016
Ouvrage de 250 p.
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 126,34 €
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