Sustainable Business Practices for Rural Development, 1st ed. 2020 The Role of Intellectual Capital

The book includes empirical research papers and case studies embracing human capital, relational capital and structural capital in context to services and manufacturing sectors. It will highlight on the sustainable business practices manifested in the work culture, values and beliefs in context to rural regions. From a learning and managerial perspective, the book will identify effective business practices in varied service and manufacturing sectors significant for sustaining business performance and competitive advantage.

1. Sustainable Business Practices for Rural Development.- 2. Rural Development Through Sustainable Business Practices: Juxtaposition of Public and Private Initiatives.- 3. Skill Development: Role of Industry-Academia Dyadic Collaboration for Sustaining the Construction Supply Chain in Rural India.- 4. Understanding and Analysing the Role of Knowledge, Attitude and Practices (KAP)for Prevention of Diabetes.- 5. Assessing the Impact of Government Schemes on Rural Development: A Study of Udhampur District.- 6. Agricultural Extension Agents and Challenges for Sustainable Development.- 7. Agri-Tourism Potential in Bhadarwah and Kishtwar Region of Jammu and Kashmir.- 8. Assessing the Factors Impacting Destination Loyalty in Sustainable Tourism: A Case Study of Sanasar Village, an Emerging Tourist Spot in Jammu and Kashmir (North India).- 9. How Leader’s Proclivity and Internal Communication Affect Rural Employees’ Attitude?.- 10. Impact of Self-efficacy on Entrepreneurial Intentions:Role of Self-regulation and Education.- 11. Assessing the Impact of Human Resource Management Practices on Teachers’ Performance through HR Analytics.

Dr Hardeep Chahal is a professor in the Department of Commerce, University of Jammu, India. Her research work has been acknowledged in refereed International journals. She has also co-edited books on Research Methodology in Commerce and Management and Strategic Service Marketing. She currently serves on the editorial boards of the International Journal of Health Quality and Assurance and Journal of Services Research. Dr Chahal has also been on visiting fellowship to University of Loughborough, UK under Commonwealth Fellowship Scheme (British Academy Award) and also to Gandhi Institute of Business and Technology, Jakarta, Indonesia.

Dr Vijay Pereira is an Associate Professor in the Department of Humanities and Social Sciences, Khalifa University, Abu Dhabi, United Arab Emirates. Dr Pereira has published over 85 papers worldwide in reputed international journals. He has edited and written five books. Dr Pereira was recently awarded the Indo-United Nations pin (only 100 such awards worldwide) for his academic contribution in the Indian context.

Dr. Jeevan Jyoti has rich experience of teaching and research in business education. Her areas of interest are Strategic Human Resource Management, Organisation Behaviour & Entrepreneurship. She is associate editor of International Journal of Business Studies Review. Dr. Jyoti has publications in reputed national and international refereed journals.

Contributors:

Deepti Abrol is Lecturer in the Department of Commerce, P. G. College for Women, Gandhi Nagar, Jammu, India.

Kamani Dutta has teaching as well as 5 years of research experience.

Jhanvi Khanna is working as lecturer in the Department of Economics, Udhampur Campus, University of Jammu, India.

Neetu Kumari is working as Lecturer in the Department of Commerce, Udhampur Campus, University of Jammu, India.

Pradeep Kumar worked as Lecturer in the Department