Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition (16^th Ed.)

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today?s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

1. Strategic Management Essentials 

THE COHESION CASE: Nestlé S.A, 2016

2. Outside-USA Strategic Planning

3. Ethics, Social Responsibility, and Sustainability

4. Types of Strategies

5. Vision and Mission Analysis

6. The Internal Audit

7. The External Audit

8. Strategy Generation and Selection

9. Strategy Implementation

10. Strategy Execution

11. Strategy Monitoring

• NEW! Chapter 2 on “The Business Vision and Mission” is 60 percent new, featuring more customer-oriented statements.
• NEW! Chapter 10 on “Business Ethics, Social Responsibility, and Environmental Sustainability” provides extensive new coverage of ethics, workplace romance, flirting, hiring away rival firms’ employees, wildlife welfare, and sustainability. This text emphasises that “good ethics is good business.” Unique to strategic-management texts, the sustainability discussion is strengthened in this edition to promote and encourage firms to conduct operations in an environmentally sound manner. Respect for the natural environment has become an important concern for consumers, companies, society, and AACSB-International.
• NEW! Chapter 11 on “Global and International Issues” is shortened by 30 percent but provides new coverage of cultural and conceptual strategic-management differences across countries, as doing business globally has become a necessity in most industries.
• NEW! A brand new Cohesion Case on The Hershey Company (2015) is provided. Hershey is one of the most successful, well-known, and best-managed global companies in the world. Students apply strategy concepts to Hershey at the end of each chapter through brand new Assurance of Learning Exercises.
• NEW! 21 unique Assurance of Learning Exercises appear at the end of all chapters to apply chapter concepts. The exercises prepare students for strategic-management case analysis.
• NEW! One-page Mini-Cases that focus on Kroger Company, Walt Disney Company, Coach Buffalo Wild Wings, LinkedIn, Starbucks, Hilton Worldwide, Alibaba, TJX Companies, Avon Products, and Domino’s Pizza appear at the end of each chapter, along with questions designed to apply chapter concepts.
• NEW! Two, original, half-page Academic Research Capsules in each