Start-up (2nd Ed., 2nd ed. 2019) A Practical Guide to Starting and Running a New Business Management for Professionals Series
Auteur : Harris Tom
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
Contains a step-by-step process for not only writing a business plan but actually designing your business
Provides practical advise based on real start-up experiences and strategic insight
Offers an easy to read style with abundant use of examples, exercises, diagrams and checklists
Date de parution : 12-2018
Ouvrage de 146 p.
15.5x23.5 cm
Date de parution : 08-2018
Ouvrage de 146 p.
15.5x23.5 cm