Services Marketing (3rd Ed.) Integrating Customer Focus across the Firm
Langue : Anglais
Auteur : WILSON Alan
European economies are now dominated by services, and virtually all
companies view service as critical to retaining their customers today and
in the future. In its third European edition, Services Marketing:
Integrating Customer Focus across the Firm provides full coverage of
the foundations of services marketing, placing the distinctive gaps model
at the center of this approach. Drawing on the most recent research and
using up-to-date and topical examples, the book focuses on the development
of customer relationships through quality service, out lining the core
concepts and theories in services marketing today.
Date de parution : 01-2016
Ouvrage de 538 p.
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 78,81 €
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