Promoting Property Insight, Experience and Best Practice

This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the industry; various structures of property communications; and the need for a strategic approach.

Subsequent chapters provide perspectives and lessons from contributors in a variety of property sectors including commercial property, estate agency, social housing, property consultancy, proptech, retail and homebuilding. The book concludes with insight into future change, both for the property industry and for the communication function within it.

This book is recommended reading for all property PR teams, for students studying for property, PR or marketing degrees, and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.

Foreword

Preface

Acknowledgements

1. Introduction

2. Large scale mixed-use schemes

Emma Drake

3. Commercial and retail

Dan Innes

4. Homebuilding

Clare Jones

5. Housing associations

Susan Fox

6. Local authorities as developers

Fiona Lund

7. Student housing

Henry Columbine

8. High end residential

Tania Thomas

9. Interior design

Tricia Topping

10. Estate agency

Jamie Jago

11. PropTech B2C

Ed Mead

12. PropTech B2B

Louise Parr

13. Property consultancy

Penny Norton

14. Conclusion

Glossary

Further reading

Index

Penny Norton isthedirector of PNPR and founder of ConsultOnline. Her work covers all elements of property PR, from pre-planning consultation through to media relations for property consultancies. Penny is the author of Public Consultation and Community Involvement in Planning: A Twenty-First Century Guide (Routledge, 2017) and she writes extensively for property publications.

Liz Male MBE is the founder of LMC (Liz Male Consulting). She has 30 years’ experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles.