Practical Corporate Planning Routledge Library Editions: Management Series
Auteur : Argenti John
In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.
Introduction; 1. What is Corporate Planning? 2. What Should Do It? 3. Corporate Objectives and Corporate Conduct 4. Objectives for Non-Profit Making Organizations 5. Setting the Corporate Targets 6. Forecasts and Gap Analysis 7. Strengths and Weaknesses Analysis 8. Threats and Opportunities 9. Alternative Strategies 10. Selecting the Strategies 11. Evaluation, Action Plans and Monitoring 12. The Woodcock Group; Appendices; Notes; Bibliography; Index
Date de parution : 10-2019
13.8x21.6 cm
Date de parution : 04-2018
13.8x21.6 cm
Thème de Practical Corporate Planning :
Mots-clés :
Corporate Planning Process; Business Studies; Shell’s Directional Policy Matrix; Corporate Planning; Planning Teams; Management; Corporate Planning Exercise; Corporate Performance Indicators; Vice Versa; Corporate Objective; Superb; Company’s Past Performance; Planning Assistant; Profit Centres; Group Corporate Plan; Group Chief Executive; Corporate Planning Departments; Divisional Managing Director; Long Range Forecast; Corporate Description; Monitoring Stage; Existing Business Area; Strategic Elephants; Strategic Factors; Direct Sales Force; Defensive Strategy; Non-profit Making Organization