Marketing Management and Strategy An African Casebook
Auteur : Tesar George
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.
By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken.
The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Part I: An assessment of external environments for enterprises Part II: Perspectives on executive and managerial strategies and operations Part III: Executive and managerial strategic action on the enterprise level Part IV: Marketing action Part V: Marketing rewards and executive and managerial control
Date de parution : 02-2013
15.6x23.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 88,32 €
Ajouter au panierDate de parution : 02-2013
15.6x23.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 209,69 €
Ajouter au panierThèmes de Marketing Management and Strategy :
Mots-clés :
African Business; African Marketing; Strategic Marketing; International Marketing; External Business Environment; Managerial Strategy; Managerial Operations; Marketing Actions; Corporate Perspectives; Strategic Action; Marketing Cases; Smaller Manufacturing Enterprises; MBA Degree; Marketing Operations; Marketing Management; Medium Sized Enterprises; Marketing Performance; Marketing Management Functions; High Technology Enterprises; Kiosk Owners; Marketing Opportunities; Fabrication Shop; Commercial Enterprise; Professional Marketing Management; Direct Solar Driers; South African Wine; Controllable Marketing Variables; Smallholder Dairy Farmers; KAP Study; Young Man; Potential Marketing Opportunities; Meat Supply Chain; Tropical Fruit Juice