Marketing Management and Communications in the Public Sector (2nd Ed.) Routledge Masters in Public Management Series
Auteurs : Pasquier Martial, Villeneuve Jean-Patrick
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.
With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.
This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.
The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
List of figures
List of tables
List of boxes
Part I
1. Public management and marketing
2. Marketing and public marketing
Part II
3. Basic marketing concepts
4. Marketing information research
5. Marketing strategy
6. Marketing instruments
Part III
7. Public communications – an introduction
8. Communications models and strategies
9. Communications instruments
10. Communication control
11. Crisis communication
Appendix: a case study
Index
Martial Pasquier is Vice-Rector of the University of Lausanne, Switzerland, and Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP).
Jean-Patrick Villeneuve is Professor of Public Communication and Vice-Dean of the Faculty of Communication Sciences at the Università della Svizzera Italiana, Switzerland, and Adjunct Professor at Canada's École Nationale d'Administration Publique (ENAP).
Date de parution : 08-2017
15.6x23.4 cm
Date de parution : 08-2017
15.6x23.4 cm
Thèmes de Marketing Management and Communications in the Public Sector :
Mots-clés :
Marketing Instruments; Public Administration; Sorting Household Waste; Marketing Mix Concept; public marketing; Politico Administrative System; public communication; Defined Target Groups; non-profit management; Marketing Information Research; Crisis Communication; Town Halls; communication models; Public Organizations; communication strategies; Proactive Disclosure; Country’s Specific Institutional Arrangement; Ozone Air Pollution; public management; Vice Versa; public sector marketing; Documentary Transparency; public-private partnerships; BSE; co-branding; Information Management Problem; social marketing; Basic Communication Approach; communication theory; Gotthard Base Tunnel; communication ethics; Season Tickets; Jean-Patrick Villeneuve; Service Beneficiaries; Tonnes; FIFA Sponsor; Marketing Information Systems; Monetary Units