Marketing best practices

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Langue : Anglais
Couverture de l'ouvrage Marketing best practices

Thème de Marketing best practices

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Ouvrage 658 p. · 28.3x22.3 cm · Relié

Résumé de Marketing best practices

The Dryden Press has brought together sixteen of the best and brightest authors in marketing to create the most cutting - edge text to hit the principles market in years. The premise behind Marketing: Best Practices was to combine the expertise of leading marketers into a principle text that offers the best of the best in every chapter. Each chapter is penned by an authority from that particular field of marketing, many of whom are widely renowned inside the classroom and boardroom for their marketing acumen. This revolutionary new text combines the best practices from every area of marketing - from advertising to services, consumer behaviour to retailing, international to technology. Serving as the consulting editor, Hoffman has ensured that the valued expertise of the 16 authors is presented in a consistent and uniform manner.