Managing global innovation Frameworks for integrating capabilities around the world
Langue : Anglais
Auteurs : DOZ Yves L., WILSON Keeley
The key to bridging your global innovation gap... In today's global
economy, it would be short-sighted to rely solely on local resources for
new-product innovations. Instead, knowledge and activity critical to
innovation most likely lie outside your company's home
territories--sometimes far outside. And this distance makes it harder than
ever to obtain and integrate these resources, eating away at your
competitive edge. How to tackle this challenge? In "Managing Global
Innovation," INSEAD's Yves L. Doz and Keeley Wilson show you how to build
and leverage a global innovation network. Drawing on extensive research
and real-life company examples, they walk you through a set of practical
frameworks for acquiring and integrating innovation-critical knowledge
from multiple sources. You'll learn to optimize your innovation footprint,
improve communication and receptivity, and enhance collaboration in order
to succeed on a global scale. Based on in-depth research within more than
three dozen corporations--including Citibank, Essilor, GE,
GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido,
Siemens, Snecma, Synopsys, and Xerox--this book bridges theory and
practice. "Managing Global Innovation" gives you the tools to harness
critical expertise from around the globe--and channel it into your
innovation programs.
Date de parution : 11-2012
Ouvrage de 256 p.
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 35,71 €
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