Managing Fashion A Management Perspective
Auteur : Hameide Kaled K.
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges.
Managing Fashion covers the fashion business with a twist ? a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking.
Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.
1. Understanding Management 2. Managing the Fashion Supply Chain: How the Fashion Industry Works 3. Managing the Fashion Brand 4. Managing Fashion Brand Extensions 5. Managing Fashion Licensing 6. Managing Fashion Global Growth 7. Ethics and Other Fashion Management Issues
Kaled K. Hameide is a tenured Associate Professor in the College of the Arts at Montclair State University, United States.
Date de parution : 11-2020
17.4x24.6 cm
Date de parution : 11-2020
17.4x24.6 cm
Thèmes de Managing Fashion :
- direction / stratégie d'entreprise
- Initiation à l'économie, théories et études économiques
- Économies et politiques économiques mondiales : relations économiques internationales / douanes, exportation
- Organisation commerciale : commerce, vente, distribution
- création d'entreprises
- assurance des entreprises
Mots-clés :
CAPRI; management; Luxury Brands; leadership; Fashion Brands; decisoin making process; Fashion Supply Chain; management models; Brand Extensions; supply chain management; Parent Brand; organizational design; Uncertainty Avoidance; value chain management; Anti-counterfeiting Technologies; organizational vision; Corporate Social Responsiveness; strategic management; Fast Fashion Model; global environment; Fast Fashion; ethics; Christian Dior; Fashion industry; Brand Elements; Fashion Management; Pest Analysis; fashion marketing; Original NAFTA; Fashion business; Swot Analysis; Trade Dress; Franchise Agreement; Management theory; Mass Market Brands; BCG Matrix; Design Patents; Sight Draft; Utility Patents; Oscar De La Renta; Common Law Trademark